Starbucks Holiday - Drawn Together
During the busy holiday season, Starbucks wanted to slow the world down and highlight the everyday magic of coffee and connection. Inspired by the handwritten notes baristas write every day, we turned the power of the sharpie into an animated adventure, following two doodles as they get separated and journey their way back together. Built from Geoff McFetridge’s legendary linework, the global campaign came to life across film, social, and OOH.
Soundtracked with the Proclaimers - 5000 Miles, it turned this cute spot into something iconic.
Here’s a nice little look into Geoff’s process.
Role: Creative Director
Made with: Matt Kalish, Caitlin Slack, Chris Cole, Colee Whitacre, Benoit, Helena Miller (EP), Lizzy Acardi (Producer) and Madi Nauta (Producer) at Anomaly LA.
Drawings by: Geoff McFetridge
Animation Directed by: Feral Child
Live Action Directed by: Madeline Clayton