Splice - Voice
Splice are the go to for music production software, downloading royalty free sounds, selling your loops, and learning about the music production industry. They’ve had this meteoric rise, but their tone of voice was still stuck in their early tech start-up days. They sounded like a tech brand talking about music–glitchy and a little emotion-less. So we gave them edge and irreverence and playfullness.
This project was a 2 month personality, tone, brand values, and positioning project that I worked on with Instrument. It was a lot of fun.
Role: Writing Director.
Made with: Jack DeCaluwe, Sage McElroy at Instrument.