Shiseido - Brand Poetry
The beauty industry has always dictated what is beautiful. But twenty somethings just aren’t buying it. They see straight through the photoshop and fake smiles. They want authenticity. Real beauty in all its beautiful, differing guises.
For the launch of WASO, a new millennial skincare brand from Shiseido, we crafted a world that reflects this non-binary attitude and undefinable spirit, connecting with them through contemporary culture.
The output: the most curated and crafted Instagram account on the internet.